Your business floor.
The BASE number is the minimum monthly revenue your business has to generate to cover your real personal life. From the Entrepreneurial Trades Academy — if you don’t know your BASE, every job you bid is a guess.
Inputs
Your BASE
Bid below your hourly floor and you’re losing money to keep the lights on at home. Bid above it consistently and you start funding the things ETA calls BALLs — the raises you give yourself for hitting milestones.
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